I am a graphic designer, copywriter and painter with over 15 years experience working in marketing and communications. I believe in simplicity - in design, communication, art and the way I work with my clients.
I'm based in Corner Brook, Newfoundland, but work with small businesses and non-profit groups in other parts of the country too.
These are the things I can (and would love to) do for you:
- Graphic Design - posters, brochures, print ads, signage
- Logo Design
- Copywriting - words for your web site, social media or print publication
- Facebook post creation and page management
- Paintings - original watercolour artworks
And here's how I got here.
1993: I started journalism school at Ryerson. As soon as I was alone in Toronto, I headed straight to the record stores on Yonge Street. Thank goodness for student loans and mac n' cheese.
1996: I decided that journalism wasn’t for me. Instead I enrolled in the desktop publishing program at George Brown College. There I learned Photoshop, typography, page layout, html coding and print processes. I paid for my ongoing addiction to record stores by working as the college’s newspaper editor and designer.
1997: After graduating from George Brown College, I worked as the script coordinator for the Discovery Channel documentary series “Grand Illusions: The Story of Magic.” The crew acted as extras in a magic show scene. I’ve watched the video many times, but I still can’t figure out how that magician got the watch off my wrist.
1998: As office manager at a special effects make-up company, I read scripts for horror movies and sci-fi TV shows and gained a new appreciation for fake blood.
1999: Internet boom! I landed a job with a Toronto web consulting firm where I answered the phone and tried to learn how to make coffee. As a tea drinker, I never mastered the coffee pot but did earn a new role as a copywriter, researcher and web usability expert. We helped organizations such as Ford, M&M Meat Shops and the Federal Government navigate the emerging online world.
2001: I moved to Corner Brook, Newfoundland & Labrador and worked as the pr/promotions manager with the city’s annual World Cup Triathlon. The summer was crammed with poster design, press releases and photographing fit people in spandex. I stayed on as a volunteer committee member until the event concluded in 2006.
2002: I went to work with the Corner Brook Economic Development Corporation. Did you know that the occurrence of ice interference at the Port of Corner Brook is less than 5%? I didn’t until I researched and wrote a community profile for the city.
2003: I learned to ski as part of my job as marketing manager at Marble Mountain Resort. I also managed all aspects of the resort's marketing activities. I brought social media to Marble Mountain’s marketing toolbox and I was the voice of the resort in both traditional and social media. I’m pretty sure I won’t have another job where I'll find myself standing on a street corner with a giant blue jay advertising a season pass sale.
2012: In search of more time to create, I struck out on my own. The future is always unfolding and one thing I know for sure is that I’m going to keep writing it myself.